GOP Brand making a comeback

New polling suggests that the Republican Party is beginning to regain some of its luster and, perhaps as important, is experiencing a surge in excitement among its political base.

A new poll by the Pew Research Center for the People & the Press reports that independent voters have an equally favorable opinion of both parties, 50 to 49 percent, a one-point edge for the GOP. That compares to an 18-point Democratic advantage as recently as August, a wide gap that had generally held for more than a year.

And half of registered voters overall now have a favorable opinion of the Republican Party, the highest GOP ranking in three years. Slightly more voters, 55 percent, continue to have a favorable view of the Democratic Party.

The GOP convention and the selection of Sarah Palin as John McCain's running mate have also generated considerable enthusiasm among the party rank-and-file. Pew found that three in four Republicans express satisfaction with their presidential choice. In June, only half said the same.

The findings come as the Gallup Poll recently found that the Democratic generic lead among voters, when asked which party they prefer to control Congress, has withered to only 3 points, 48 to 45 percent. Democrats had a double-digit generic congressional advantage on the eve of the midterm elections.