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May 30, 2008
Obama Far Ahead in Internet Sophistication
Ed Lasky
"The latest e-mail gets pretty personal," he continues. "A recipient who clicks the link to provide the feedback is taken to a page asking for all sorts of information (with their ZIP Code already filled in). The issues he or she cares about are at the top of the list. Other questions are about occupation, religious service attendance, group self-affiliation, volunteering history, donation history, and whether he or she speaks Spanish. It is the type of data typically gathered to develop a marketing strategy - or, say, a targeted general election campaign."
Obama may has raised tens of million of dollars on the web. His interactive site is a model of internet savvy and efficiency.
Contrast that with the verdict by experts on McCain's use of the net. He has raised little money and his website has been described as "klunky." There's still time to fix some of the problems but McCain has a long way to go to catch Obama in the use and exploitation of internet resources.
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Comments
I have always considered words like savvy,sophisticated,smart,efficient as self descriptive of elitists who have some sense of superiority. I guess that is the smug assumption of the Obama campaign. McCains problems run deeper than his "klunky' fund raising. His appeal to conservatives is practically non existent.If his handlers believe he can ignore the right and win without them, then we will see which perception is correct after the the election. If McCain is wrong then we will not have lost much .
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Posted by: WR Jonas | May 30, 2008 04:33 PM
McCain isn't totally ignoring conservatives - I get lots of letters asking for money.
Posted by: Impedimenta | May 30, 2008 07:04 PM
I won't fund a candidate who promises to take away more of my labor, property and life and promising to give it to someone else who doesn't work as hard or as smart.
Conservatives on the whole are rather embarrassing when it comes to using the internet to obtain and track data. One would think they understand internet marketing but they simply don't show it. Really. It's embarrassing. I mean. Hire a damn design and marketing agency!
For instance: When I see pictures of McCain at speeches he has a poster with his name on it. (well no duh)
Obama on the other hand uses that real estate to put his corny Believe we can change in messages.
McCain's team is duuuuumb.
Posted by: Chris | May 30, 2008 08:46 PM