The newspaper industry's attempt to put lipstick on a pig is sad. The pig is till a pig and the industry is collapsing before our eyes. Perhaps you've read the recent Editor & Publisher article entitled "NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years."  Since its release March 28, the news has been spread by some websites with the same demeanor with which the Giants' Super Bowl victory over New England spread across the five boroughs. In case you missed the news, here's the Cliff Notes version:"The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years."This comes from the Newspaper Association of American (NAA).  Technically, since this represents "the most severe percent decline since the association started measuring advertising expenditures in 1950," the lead might have more accurately read: "...the worse drop in advertising revenue on record."   Let's leave it to...(Read Full Post)