John Ellis, writing on Real Clear Markets, makes a strong case for the business logic of a Google takeover of the New York Times Company. And he lays out a plausible scenario leading to the Sulzberger clan deciding to sell out to Google. For anyone following the decline and fall of the New York Times Company (that AT has been chronicling for years), this article is a must-read. Ellis lays out few of the ways that Google could repackage and extend the content and the brand, making money distributing it by the internet. He cannily notes that having a major media company would be an asset in dealing with regulatory authorities at all levels of the country, and he ballparks the numbers showing that for Google, an offer with a good chance of being accepted in the foreseeable future would be relatively cheap.I found his analysis of the situation facing of Sulzberger heirs insightful. The question they have to ask themselves, knowing that Mr. Murdoch intends to bleed them to death, is...(Read Full Post)