Does the Times management really need help with that?

This headline on IWantMedia.com made me do a double-take:
Make the NY Times Reader Free
Washington Square News
Okay. Where do I sign up?

Then I read a bit more.

Make the NY Times Reader Free
Washington Square News
The New York Times Reader, a new digital presentation of the newspaper, will become available next week for $15 a month. However, the paper's content will still be free on the Web, writes New York University student Matt Buchanan. "I won't pay a quarter for a digital version. Or anything."
Me too.
This headline on IWantMedia.com made me do a double-take:
Make the NY Times Reader Free
Washington Square News
Okay. Where do I sign up?

Then I read a bit more.

Make the NY Times Reader Free
Washington Square News
The New York Times Reader, a new digital presentation of the newspaper, will become available next week for $15 a month. However, the paper's content will still be free on the Web, writes New York University student Matt Buchanan. "I won't pay a quarter for a digital version. Or anything."
Me too.