Mr. Lewis better avoid watching commercials for the Biography Channel (if he doesn't want to run screaming from his house). Twice during a 60-second spot the Biography Channel visually links Obama with JFK. First a quick shot of JFK followed immediately by a quick shot of Obama.
The second time, at the very end of the commercial, we see these two American greats. This time—so even the dumbest of viewers will get the message—side-by-side. Their biographies (i.e. their accomplishments) roughly equal in scope and drama.
The Biography Channel is owned by Disney, GE & Hearst.