The Council on Islamic American Relations (CAIR) apparently thinks it is need of a better image, so it announces a "new brand identity" on its website this month. The rebranding also includes a new logo. Hmm, sounds like they've been talking to expensive marketing consultants. Here's what they say about it. "The Council on American—Islamic Relations (CAIR) today announced the launch of a new brand identity and logo. The new identity focuses on openness, professionalism and the pursuit of mutual understanding and justice."CAIR made its announcement at the convention of the Islamic Society of North America (ISNA) in Chicago, North America's largest annual gathering of Muslims." Because observant Muslims do not imbibe alcohol, I wonder if they toasted the move with a non—alcoholic beverage. My suggestion would have been New Coke, of course. The organization's head elaborates. CAIR Board Chairman Parvez Ahmed stated: "After 12 years of dedicated service to the community, we...(Read Full Post)