Blame it on the Super Bowl

Brokeback Mountain again expanded in release on last Friday, from 1522 theaters to 2,089.  And for the second weekend in a row, its box office gross receipts fell, this time by 8.2% to $6.003 million. Last week Hollywood analysts found Brokeback Mountain's drop inexplicable. This week they had a reason.  According to the daily industry briefing at imdb.com

" ...while straight males may have been persuaded to see the film because of the strong reviews and awards it received, it was unlikely that it would be the sort of fare they'd seek out on Super Bowl weekend."

Americans didn't exactly flock to see the any of the films that received Oscar nominations as Best Picture on Super Bowl weekend,  even though four of the five films still playing in theaters were heavily advertised and expanded into additional theaters.

These are the rest of the numbers from boxofficemojo.com.

Capote appeared in 1,239 theaters last weekend, up from 325 the prior week, an almost fourfold increase in availability. It came in 14th overall at the weekend box office, grossing $2.085 million, a 200% increase from its take the prior weekend. Capote has grossed $17.790 million to date in the United States. 

Munich expanded by 17% to 1,151 theaters and averaged $1,455, for $1.675 million total, which placed it 16th.  Its total gross receipts increased by a statistically insignificant .3% from the prior weekend.  Munich's U.S. gross is $42.960 million to date.

Good Night and Good Luck expanded its release by a whopping 885% to 929 theaters. It came in 18th with weekend gross receipts of $1.522 million, a 740% increase from the prior weekend. GN&GL's U.S. gross is $26.755 million  to date.

Crash, the final Best Picture nominee, was released early in 2005 and is now out of  theaters.  During its run, Crash had U.S. gross box office receipts totaling $53.405.

With its $60.103 million in U.S. Gross receipts per date, Brokeback Mountain may be leading the Oscar nominees in earnings, but it is a long way from being a smash hit with the public. It is currently 42nd for the year behind 2005's box office champion, Star Wars:Episode III—Revenge of the Sith, which had U.S. gross receipts of $380.27 million.

Rosslyn Smith  2 07 06

Brokeback Mountain again expanded in release on last Friday, from 1522 theaters to 2,089.  And for the second weekend in a row, its box office gross receipts fell, this time by 8.2% to $6.003 million. Last week Hollywood analysts found Brokeback Mountain's drop inexplicable. This week they had a reason.  According to the daily industry briefing at imdb.com

" ...while straight males may have been persuaded to see the film because of the strong reviews and awards it received, it was unlikely that it would be the sort of fare they'd seek out on Super Bowl weekend."

Americans didn't exactly flock to see the any of the films that received Oscar nominations as Best Picture on Super Bowl weekend,  even though four of the five films still playing in theaters were heavily advertised and expanded into additional theaters.

These are the rest of the numbers from boxofficemojo.com.

Capote appeared in 1,239 theaters last weekend, up from 325 the prior week, an almost fourfold increase in availability. It came in 14th overall at the weekend box office, grossing $2.085 million, a 200% increase from its take the prior weekend. Capote has grossed $17.790 million to date in the United States. 

Munich expanded by 17% to 1,151 theaters and averaged $1,455, for $1.675 million total, which placed it 16th.  Its total gross receipts increased by a statistically insignificant .3% from the prior weekend.  Munich's U.S. gross is $42.960 million to date.

Good Night and Good Luck expanded its release by a whopping 885% to 929 theaters. It came in 18th with weekend gross receipts of $1.522 million, a 740% increase from the prior weekend. GN&GL's U.S. gross is $26.755 million  to date.

Crash, the final Best Picture nominee, was released early in 2005 and is now out of  theaters.  During its run, Crash had U.S. gross box office receipts totaling $53.405.

With its $60.103 million in U.S. Gross receipts per date, Brokeback Mountain may be leading the Oscar nominees in earnings, but it is a long way from being a smash hit with the public. It is currently 42nd for the year behind 2005's box office champion, Star Wars:Episode III—Revenge of the Sith, which had U.S. gross receipts of $380.27 million.

Rosslyn Smith  2 07 06