Many have tried to dismiss the recently released tapes of Donald Trump discussing women in extraordinarily vile terms as simply good old boy locker room banter claiming they are immaterial and will not impact on their vote. Perhaps to his diehard supporters they will not but that is not the target audience. The target audience is the women’s vote, in particular suburban white women, who will, in the end determine the winner of the presidential election. In 1920 American women were, for the first time, able to vote for president in all the states of the union. The female vote accounted for 30% of the total votes cast in that election. The women’s vote gradually increased but remained below the 50% threshold until the election of 1964 when nearly 51% of the voting electorate were women. The female vote has exceeded the male vote ever since. In fact, women have been the determining factor in five of the last six presidential elections. A phenomenon often referred to as...(Read Full Article)