August 3, 2016
Brand Loyalty and Hillary
Politics is a visual experience. The images created during the late great American primary season are examples. First, we had the Trump clan, straight out of Lake Wobegon where “all the men are strong, the women good looking, and the children well above average.” Indeed, all the Trump kids are pink, fit, well groomed, educated, and successful. No drunks, no junkies, no chubby chasers, and no children in rehab. Not a deadbeat in the bunch.
The Cleveland aura was captured in a Mike Pence aphorism; “You can’t fake good kids.”
It may have taken three marriages, but family Trump is now both a brand and a political phenomenon. His outsider mantra is a paean to Cobb salad, exercise, independence, probity, upward mobility, and entrepreneurship.
When Trump doesn’t have his foot in his mouth, his message is salutary. Success, sobriety, and size six mates are possible. You can be me, says he. Early sloganeering was illuminating. Hillary...(Read Full Article)