When the Supreme Court ruled in the 2010 Citizens United case that political action committees -- as well as unions -- could be organized and spend unlimited amounts of money to advocate for a particular policy or political candidate, it was widely believed -- and still is believed by some living in the past -- that the average person would no longer have a voice, that millionaires and billionaires would seize control of the U.S. government, and by consequence the American way of life. It turns out that big money does not control politics anymore.  Marshall McLuhan wrote in 1964 “true social and political navigation depend upon anticipating the consequences of innovation.” Social media were first used effectively by Barack Obama in his 2008 campaign. But he used it as an extension of existing methods of communicating with the electorate. His campaign organization compiled lists of millions of potential voters and contacted them with what may be characterized as...(Read Full Article)