Starbucks -- Practice What You Preach

Starbucks’ latest offering, after the recently introduced flat white, is their Race Together initiative. “As racially charged events unfolded across our country, we felt a responsibility to act,” says Starbucks CEO Howard Schultz. While the campaign was short lived, dropped soon after initiated, its very premise is still worth exploring. Undoubtedly, the Starbucks initiative is due to recent events in Ferguson, Missouri, where according to the Starbucks store locator, there are no Starbucks coffee shops. For that matter, there are no Starbucks in Selma, Alabama either, ground zero for the civil rights movements and “racially charged events.” Why doesn’t Starbucks have coffee shops in these “racially charged” cities? Especially if they have a “responsibility to act.” What about Starbucks itself? Does Howard Schultz and company practice what they preach? Are they racing together? Let’s look at the Starbucks...(Read Full Article)

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