The Czar on Poverty

Branding is the art and science of articulating a unique message to a target market -- regardless of if the message is truthful or helpful.  The key is this: if the people in that target market believe and feel the message, the branding effort succeeds -- until, of course, reality sets in, they awake, and it doesn't.  The bogus War on Poverty is a perfect example of this branding principle. Let's break it down.  War on Poverty, a powerful group of words, sounds so noble, feels so good.  What does it mean?  Prussian General Carl von Clausewitz, one of the most important of all military strategists, defined war as "an act of violence to compel our opponent to fulfill our will."  The definition of poverty is murky, but the U.S. Department of Health and Human Services, in 2013, set its level at $23,550 in annual income for a family of four. Accept and Perpetuate President Lyndon B. Johnson (LBJ), in 1964, declared an...(Read Full Article)

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