Winning the Message

Republicans lost the presidential election by a hairs breadth, and the echo chambers rang with cries of fixing the message. Republicans were beaten up over the Obama tax hikes, and once again, the echo chambers rang with cries of fixing the message. Then came the debt ceiling and now the sequester. No matter the issue, Republicans seem to find themselves on the losing side of public opinion; baffled and with no plan to fix it. Some suggest that Republicans should pander to 50% plus one of the voters. Others suggest that the messaging should be adapted to appeal to not-old, not-white, not-men. What if the strategists are baffled because the voting results and poll numbers are poor indicators? What if the message already resonates with the vast majority of Americans, and it is only the delivery that needs to be addressed? When people are polled on their beliefs, the Republican Party is in the minority on nothing. The Republican Party aligns best with the country, often on the 70 and 80...(Read Full Article)

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