January 28, 2012

An Army of Magic Alexes

By Gene Schwimmer
Given his ability to fill stadiums to this day, I think it's fair to say that Paul McCartney remains as popular as he ever was.  Yet it's a daunting task for any post-Baby Boomer to really appreciate how pervasive and influential McCartney's band, the Beatles, was in the lives of those who came of age in the '60s.  In fact, chances are that barely a week or even a day goes by during which some old Beatles song doesn't spontaneously pop into most Boomers' heads.  For those who lived through those times, waiting for each new song, wondering what pop masterpiece the Beatles would create next (or which stuffed shirt they would offend next), the Beatles -- both their music and their public personas -- are branded into Boomers' consciousness.  We will always remember them. On the other hand, there was another, darker, side -- the business side -- of the Beatles phenomenon that perhaps even the "four lovable moptops from Liverpool" themselves would like to forget. Does anyone remember.... (Read Full Article)

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