The Obama Victory Reconsidered

The Obama Victory: How Media, Money and Message Shaped the 2008 Election by Kate Kenski, Bruce W. Hardy, and Kathleen Hall Jamieson, Oxford University Press, 2010The Performance of Politics: Obama's Victory and the Democratic Struggle for Power, by Jeffrey C. Alexander, Oxford University Press, 2010Barack Obama's presidential election victory in 2008 represents the most successful new product introduction in American history. A U.S. senator who had served but two years in Washington, and never run any governmental office or agency, began his campaign  for the presidency in February, 2007.  He narrowly won his party's nomination, beating the prohibitive favorite, Senator Hillary Clinton. He then won a decisive victory in the general election contest over John McCain, winning 28 states (including nine that had been won by George Bush in 2004), receiving 53% of the popular vote (a 7.2% margin), 365 Electoral College votes, and nearly 70 million popular votes, a margin of more...(Read Full Article)

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