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January 12, 2006 The Klan's Favorite NetworkBy Andrew SumereauAfter celebrating the 25th anniversary of the founding of BET, Black Entertainment Television, Robert L. Johnson has handed over the responsibilities of President and CEO to Debra L. Lee, reports The New York Times in a fawning piece in Tuesday's Arts section. Viacom, parent company of BET, is very pleased with the network's success. With a solid business plan, revenue growth of 20 % annually, and increased viewership of 17 % in just the last year, BET is a rare success story in the ever—fragmenting cable business—world. Many cable television viewers will no—doubt recognize BET as the channel they hastily pass on the way to more enlightening fare. Undulating female posteriors, pointing gangsta thugs, violence, and angry racist imagery appear to be the chief entertainment elements of BET programming. One can readily enjoy it here in central Pennsylvania on channel 38 just past the Weather Channel. In uniquely Times—ian fashion, the reporter acknowledges that the,
before, of course, extolling the virtues of the network, its founder, its new CEO, and its newly installed president of entertainment. Responding to the occasional denunciation of BET's programming choices, management of the thriving network dismisses criticism of the lyrics, images, and hip—hop videos as, 'supercilious intellectual posturing.'
'I don't like everything that is on now,' admits the concerned mother of two, 'but it's all about how young people express themselves.' Perhaps referring to the simulated gang rapes, drug orgies, or shooting sprees, as young blacks 'express themselves' in video after video. Nevertheless, the article reports, 'the channel will (now) aim to reach its base with more breadth and creativity.' And how will they do this? One of the fine new programs on the schedule is
This, coupled with the cancellation of the nightly newscast and creation of magazine—style specials such as the recent profile of Stanley Tookie Williams, indicates the cultural depths BET is willing to plumb in attracting a diverse viewership, while not abandoning their core audience of 18—34 males. Celebrate that diversity! Describing her new duties, Ms.Lee, chief of BET, remarks,
Enough. Putting aside the racism involved in the very idea of a 'black' television network, the celebrated 'founder,' who netted a tidy $3 billion in selling to Viacom in 2000, chose to devote his enterprise to portraying black culture as saturated with crime, sexual animality, ignorance, and nihilism. So squalid and immoral is the depiction of black life on BET that it would surely receive the imprimatur of the most devout Klansman. But the Times can only tiptoe around the truth, ever vigilant to avoid appearing in any way anti—African—American. Instead, it appears utterly patronizing. And so the poison is allowed to continuously flow, unrebuked by the purported vanguard of liberalism and civil rights. Is their no positive cultural influence in the black community for BET to extol? Do Condi Rice, Colin Powell and Clarence Thomas exist in the world of BET? For every profile of 'Tookie' and 'L'il Kim' can they find time for Kenneth Chenault, or Thomas Sowell or Bill Cosby, or Jackie Robinson, or George Foreman? Alas, in the entertainment cesspool where Snoop Dog rules perhaps there really is no room for the likes of Duke Ellington, Paul Robeson, Stevie Wonder, and the Spinners either. The 'vast wasteland' of modern entertainment contains many examples of the steady, and rapid, decline in taste, quality, and substance, and the BET network is but one example. But this abominable example goes unremarked by the champions of diversity, sensitivity, and culture. They are afraid. It is something that can never be said. But it can be said here. The BET Network is an absolute disgrace, a vile denigration of an entire race, and an insult to all men of goodwill who strove and still strive to bring about the ideals of racial equality and human dignity. Andrew Sumereau is a frequent contibutor. |
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Comments
Your commentary is well noted. I am a young, black male of 30. In fact, I am of the BET generation. I am also a wall street corporate attorney.
My only problem with your perspective and similar views is that the innoculation of race as a factor in your analysis betrays, in itself, a flawed outlook on the black community. An outlook that I believe, where issues, behaviors, tastes etc. involve blacks (or whatever trigger social identity), forces into the equation a racial dynamic where one really does not exist.
avoiding the specter of rancor, I note from the outset that I have issues with BETs programming as well so we are on the same page there.
With that said, the introduction of the KKK into the storyline is not well reasoned and perhaps border line offensive. A racist is wrong. The premise of racism is wrong - it does not matter what stereotypes are proved true. In short, there is no excuse for it - do not create one.
I also object to characterizations of BET programming as displaying "sexual animilism." an incessant portrayal of sex though it may be, you would have to be able to view black people as "sexual animals" to even consider that any actions are suggestive of this. Given that i do not view any group of people as being (negatively) animalistic, I would not interpret any behavior in such light.
I get no more joy from your assertion that programming a few TV bosses opt to have can somehow denigrate an entire race. To bad for those poor black suburbanites doing it right, not to mention the bulk of the race in Africa, caribbean and elsewhere. If only they new they were being denigrated by the acts of a TV station. I don't even need to expound on how this notion is ridiculous.
Here it is. BET is simply emblematic of humans behaving badly. These humans simply happen to be black. It is very shameful but not unique. No more or less unique than the trash I also see on VH1 or the stuff that's in some of our movies be it regarding sex, drugs or whatever the case might be and no more or less shameful.
Ultimately, these curious behaviors and the enablers that put them on display are motivated by the economics. But then again human greed and the grave lengths people go to make money is equally not unique.
All the while, the viewers are the trigger point. Perhaps they have some responsibility as well. There is actually some good black fare on TV (UPN). I watch it. Do you? Not a lot of people do. I don't need to inform you that main line network TV is not awash with black actors/actresses and are probably not clamoring to get them either.
Ultimately, inasmuch as I stand in criticsm of BET as you do, outlook such as yours also leave me troubled wondering whether the racial lenses will ever come off.
Posted by: Joe Gerard | May 20, 2008 04:53 PM